Kodak is now a “memories company,” at Kioskmarketplace.com

GaryPageau ,

Our friends at Kioskmarketplace.com published our interview with Larry Trevarthen, a top executive of the Retail Systems division of Eastman Kodak Co. In the interview, he talks about how the former undisputed leader in imaging must embrace open systems to thrive in the marketplace:

“Kodak is changing from the walled garden approach; this is intentional. There’s no way any company can predict and win wherever this content stuff is going to go. If we did a walled garden, and tried to do it all ourselves, we would get there late and underpowered. So if you open it up to the best of everybody and bring that to the consumer, the market will decide who wins. Not to mention the fact that this is a category that needs excitement, that needs reinvention.”

Read more at Kioskmarketplace.com.

Kodak's new G4XL kiosk
Kodak’s new G4XL kiosk

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.